Privacy Policy

This policy explains what personal information Threadline collects when you use our website, why we collect it, who we share it with and the choices you have. By using the site you agree to this policy. It should be read together with our Terms & Conditions.

1. Information we collect

• Account details: your mobile number (used to sign in with an OTP), and, if you add them, your name, email address, a secondary contact number and your saved delivery address.
• Order details: the items you buy, delivery address, order and payment status, and your order history.
• Payment information: online payments are handled by our payment gateway, PayU. We receive only the result of the payment (for example success or failure and a transaction reference). We do not collect or store your card number, CVV, UPI PIN or banking passwords.
• Usage data: pages viewed, device and browser type, approximate location and similar technical data, collected through cookies and similar technologies.
• Messages: anything you send us when you contact us for support.

2. How we use your information

• To create and secure your account, and to verify you with an OTP.
• To process, deliver and support your orders, returns and refunds.
• To send order updates and service messages by SMS or email.
• To prevent fraud, misuse and security incidents.
• To understand how the site is used and to improve it.
• To show you relevant advertising on platforms such as Facebook and Instagram (see Cookies below).
• To meet legal, tax and accounting obligations.

3. Who we share it with

We do not sell your personal information. We share it only as needed with:

• Our payment gateway (PayU) to process your payment.
• Courier and delivery partners, who receive your name, phone number and address to deliver your order.
• Our SMS provider, who receives your mobile number to send OTPs and order messages.
• Hosting, database and security providers that run the site for us, under confidentiality obligations.
• Advertising and analytics providers (Meta) through the pixel described below.
• Government or law-enforcement authorities when the law requires it.

4. Cookies and tracking

We use cookies that are needed for the site to work, such as keeping you signed in and remembering your bag. We also use the Meta Pixel, which records page views and shopping actions so we can measure advertising and show our ads to relevant people. You can block or delete cookies in your browser settings, and you can control ad personalisation in your Facebook and Instagram ad settings. Blocking essential cookies may stop parts of the site, such as sign-in, from working.

5. How long we keep it

We keep your information for as long as your account is active and as needed to provide our services, handle returns and disputes, and meet legal and tax record-keeping requirements. After that we delete or anonymise it.

6. How we protect it

The site uses HTTPS, sign-in sessions are stored in a protected form, and access to our systems is restricted. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your data and will act promptly if there is a security incident.

7. Your rights

Under Indian law, including the Digital Personal Data Protection Act, 2023, you can:

• ask what personal data we hold about you and get a copy;
• ask us to correct inaccurate or incomplete data (you can also edit your name, email and address in your account);
• ask us to delete your data, subject to records we must keep by law;
• withdraw your consent to marketing or other optional uses; and
• make a complaint to us about how your data is handled.

To use these rights, contact us using the details below. We may need to confirm your identity first.

8. Children

The site is not meant for children under 18 to use on their own. If you believe a child has given us personal data, please contact us and we will delete it.

9. Links to other sites

The site may link to other websites, such as our payment gateway or social media pages. We are not responsible for their privacy practices.

10. Changes to this policy

We may update this policy from time to time. The version on this page, with its "last updated" date, is the one that applies.

11. Grievance officer and contact

For questions, requests or complaints about your personal data, contact us using the details below. We acknowledge complaints within 48 hours and aim to resolve them within one month.

• Edwid Technologies Pvt Ltd
• 3rd Floor, 376, Madurdaha,Near Anandapur Police Station, Kalikapur,Kolkata, West Bengal – 700107
• Phone: +91 98304 96170